2008 Product launches Product Marketing Strategy 
The Product Coalition
SEPTEMBER 2, 2019
The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market. And here, the 9-block strategy will come in handy once again. However, difficult doesn’t mean impossible?—?Steve
Product Innovation Educators
NOVEMBER 2, 2020
I’ve been in product management my entire career, in many roles, but I didn’t even know much about PDMA until around 2007. Since then I’ve been to every international conference since 2008, and I’ve been in nearly every role in PDMA, including president. Market Research. Culture, Teams and Leadership.
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