Remove 2009 Remove Inbound Remove Product Marketing Remove Strategy
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STICKY POST: All Talks From Business of Software Conferences in One Place

Business of Software Conference

Rahul Vohra: The Product-Market Fit Engine. Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging. Des Traynor: Product Strategy is About Saying “No” Revisited. Dharmesh Shah: Strategies for Building Great Companies. Talks from BoS USA 2009.

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“It Was The Best Of Times, It Was The Worst Of Times” – Every CEO Ever | Tim Barker, DataSift | BoS Europe 2018

Business of Software Conference

And so when that plane landed on the Hudson River back in 2009, the news broke on our website called TweetMeme. We also drove a huge amount of inbound. This is a B2B product. I think the main thing was… what is it they say, often tactics drives strategy? The short answer to the question is tactics drive strategy.