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On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Influencing the Roadmap. Managing the Function.

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On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Influencing the Roadmap. Managing the Function.

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Coda’s Shishir Mehrotra on rethinking docs from scratch

Intercom, Inc.

How Coda eliminates pain points. When you were working at YouTube during that period of hypergrowth, were there any specific ways of collaborating or working as a team that created the pain points that inspired you to found Coda? It started in our R&D team using it for roadmap planning and goal tracking.

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Shifting From Managing By Outputs To Managing By Outcomes | BoS 2019

Business of Software Conference

A lot of product teams are asked to deliver a fixed roadmap with some dates on it. Do we create any value for our business for our customers? So, this visual for those for the product folks in the room to tell a board that I made it up and it’s a 12 month roadmap for Netflix that I totally made up.

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“Oops, I Did A Marketing” | Shawn Anderson & Shane Corellian, PDQ.com | BoS USA 2018

Business of Software Conference

We thought ‘Hey we’re on the right trajectory’ and then 2009 came and we thought ‘Oh crap this is going somewhere very bad.’ That is really good information, especially for our customers because we actually started to articulate what those features did. Our customers are not only ad blind, they overtly avoid any ads.