2010, Differentiation, Inbound and Positioning

Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent

Userpilot

APRIL 8, 2022

Joanna founded and ran the Kolko PR agency from 2010 to 2016 where she noticed there was a need to automate the PR processes and there was no tool on the market to make that possible. Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises.

User Testing

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

OCTOBER 29, 2020

Frequent touch points and positive interactions will create strong relationships and build customer loyalty. The state of tooling in 2010 or 2011 was that there was no Stripe, there was no subscription management and the idea of a SaaS economy was just nonsense. Frequent touch points and frequent positive interactions.

Feedback Software

Feedback Software Research Software Reporting Tools User Testing

Product Management Today

Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent

Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

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