The Product Coalition
FEBRUARY 25, 2024
By 2010, Netflix’s streaming service had grown to over 20 million subscribers ², signaling a seismic shift in the entertainment industry. As streaming gained popularity, Netflix began offering standalone streaming subscriptions in 2010, introducing tiered pricing plans to accommodate different user needs and preferences.
Userpilot
APRIL 8, 2022
Joanna founded and ran the Kolko PR agency from 2010 to 2016 where she noticed there was a need to automate the PR processes and there was no tool on the market to make that possible. Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises.
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Intercom, Inc.
DECEMBER 31, 2019
To give some perspective, there were about 300 million smartphones sold in 2010. Netflix had 12 million subscribers for its DVD delivery service in 2010, when it decided to make video streaming its primary focus (dear reader, feel free to insert Qwikster joke here). There are about 3.2 Rise of the cloud and SaaS businesses. .
Gainsight
JANUARY 18, 2024
The cost of starting a business is lower than ever, products are commoditized, and markets are saturated, which means achieving true differentiation is tough. So, how can you differentiate your company in this environment? Focus on customer experience. How’s Learning Impacting the Customer Experience Tech Stack?
Mixpanel
SEPTEMBER 21, 2023
So I revived one of my old Reddit accounts I made back in 2010, Sir Jack, to post something like, “Here’s my 20x gains in four months.” But if you’re going to build a differentiating social network, it really has to be at least a 10x or 20x differentiator. I thought to myself, “I can one-up that.”
Usersnap
OCTOBER 3, 2023
Positive UX differentiates products, prevents dissatisfaction-driven churn, and validates decisions through data-driven insights. UX measurement ensures products align with user expectations, fostering loyalty and retention. It pinpoints user difficulties, enhances usability, and drives continuous improvement.
Gainsight
JULY 11, 2023
The Beginning In 2010, seeds were planted for what would become Northpass. We gained instant recognition from customer education luminaries who appreciated our refreshing and differentiated narrative in the market. I’m so proud of and grateful for the Northpassians who came together to innovate and build our remarkable company.
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