2010 Differentiation Enterprise Positioning 
Userpilot
APRIL 8, 2022
Joanna founded and ran the Kolko PR agency from 2010 to 2016 where she noticed there was a need to automate the PR processes and there was no tool on the market to make that possible. Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises.
Gainsight
JULY 11, 2023
The Beginning In 2010, seeds were planted for what would become Northpass. We gained instant recognition from customer education luminaries who appreciated our refreshing and differentiated narrative in the market. I’m so proud of and grateful for the Northpassians who came together to innovate and build our remarkable company.
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UX Studio: Product Management
OCTOBER 2, 2023
Our journey has led us to partner with startups and enterprises in more than 250 projects worldwide. These leave an exceptional first impression and differentiate our clients from competitors. Founded in 2010 by Michael Gaizutis, RNO1 became a top digital design agency known for creating outstanding brand experiences.
Intercom, Inc.
FEBRUARY 6, 2020
Since then, she’s helped grow the Udemy’s B2B SaaS arm to more than 5,000 enterprise customers, which include the likes of Pinterest, Adidas, and General Mills. Turning a sales objection into a unique differentiator. Rather than shying away from the marketplace, she embraced it as Udemy for Business’ unique differentiator.
Business of Software Conference
FEBRUARY 16, 2021
And then in 2010, we got our first customer. And then we, we started to sell like big enterprises. April Dunford Positioning BoS USA. It’s like, we’re We are an ad server, but we’ve layered on the API and the developer tools is what differentiates us from all these other ad servers, right.
ProductPlan
SEPTEMBER 8, 2021
In 2010, the company’s portfolio had fewer than 1,000 active patents. For Amazon, speed is a critical competitive differentiator. It would help if you started with a positioning document. Its formula remains constant: A heavy dose of customer obsession, followed by competitive differentiation and data centricity.
Intercom, Inc.
OCTOBER 29, 2020
Frequent touch points and positive interactions will create strong relationships and build customer loyalty. And that was my first time in enterprise software – I’d spent some time in consumer software before that and did that for a few years. Frequent touch points and frequent positive interactions. Communication.
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