The Product Coalition
JULY 1, 2019
It’s far easier to acquire and retain customers with high value products, you can charge more for them, and you’ll likely need to spend less on promotion (Google famously ran its first TV ad for Google Search in 2010, 12 years after the product was launched). Each message sent is therefore an increment of value.
Intercom, Inc.
JULY 11, 2019
Since 2010, he’s helped the company grow to more than 40,000 customers and helped scale the support team to more than 500 employees to assist those users. Michael: Most people listening probably think of HubSpot as this inbound marketing company. But more importantly it also happens to be real and true.
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Gainsight
FEBRUARY 2, 2024
A marketing professional may get excited about creating an email campaign through an email software solution, for example, but she will be very excited when they improve their conversion rates after a simple change to the message. To be truly engaged and satisfied, she must be able to run a successful email campaign.
Business of Software Conference
JULY 26, 2016
Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging. Rand Fishkin: Helping Customers Find You Online – The Ever Changing World of Inbound Marketing. Talks from BoS USA 2010. Isa Watson: Making Workplaces Work For Humans. Rahul Vohra: The Product-Market Fit Engine.
Intercom, Inc.
OCTOBER 29, 2020
The state of tooling in 2010 or 2011 was that there was no Stripe, there was no subscription management and the idea of a SaaS economy was just nonsense. At the time, we were all based in Dublin. We had this thing called Exceptional and people were using it a little bit, but we had no easy way to talk to them.
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