Remove 2010 Remove Inbound Remove Messaging Remove Startups
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The Three True-North Metrics that Your Product and Business Need

The Product Coalition

It’s far easier to acquire and retain customers with high value products, you can charge more for them, and you’ll likely need to spend less on promotion (Google famously ran its first TV ad for Google Search in 2010, 12 years after the product was launched). Each message sent is therefore an increment of value. Barcelona?

KPI 92
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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

You might say it’s one of the strongest advantages a startup has. Since 2010, he’s helped the company grow to more than 40,000 customers and helped scale the support team to more than 500 employees to assist those users. Michael: Most people listening probably think of HubSpot as this inbound marketing company.

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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

A marketing professional may get excited about creating an email campaign through an email software solution, for example, but she will be very excited when they improve their conversion rates after a simple change to the message. It’s not surprising that the first customer trainer at many SaaS startups is the founder of the company.

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STICKY POST: All Talks From Business of Software Conferences in One Place

Business of Software Conference

Matt Wensing: 1 Startup In 10 Years vs 1,000 Startups in 10 Minutes. Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging. Nilan Peiris: Building A High-Growth Startup Sustainably. Eric Ries: The Startup Way. Why My Second Startup is Different.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

And so after a few more years doing that, I left and joined a startup. At the same time, I was doing a bunch of startup advisor work. Our best customers at the time were Silicon Valley startups, and the reason they were the best was that the dollar was significantly out-performing the euro. Karen: That’s a good value prop.