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What Is Developer Marketing? [Best Practices & Examples Included]

Userpilot

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing? million from 2010.

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He helped shape WallStreetBets. Now Kevin Xu is betting on his own social app.

Mixpanel

Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. They say write what you know.

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Growth Hacking with Customer Journey Mapping and AAARRR Funnel

Userpilot

The term “growth hacking” was coined by Sean Ellis in 2010 after he used this strategy to ignite unstoppable growth for Dropbox, LogMeIn, and other successful startups. The AAARRR funnel is a great tool for keeping an eye on important metrics like acquisition and retention rates. Customer Journey Mapping Growth Hack #2: .

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Telerik Retiring: Alternatives and Next Steps for Software Usage Analytics Customers

Revulytics

The Telerik Platform is retiring on May 10, 2018 (“retiring products that have served their purpose”). Easy-to-use dashboards let you align product and marketing strategies. Metrics and Reporting You Expect (and More). Using Telerik to track trends or any of these metrics? Feature usage. Installations.

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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

Even as the company begins to expand, it’s important to prioritize these one-to-one conversations because understanding how your users interact with your product is actually the key to healthy growth. Michael: Most people listening probably think of HubSpot as this inbound marketing company. That was really the beginning of our story.

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What the SaaS Collapse Means for Every Leader

Gainsight

The fact is that the glut of capital in the past few years has resulted in too many companies in every market. In-app communications to drive customer success from inside your product. Companies will want fewer vendors, so if you have a product suite, there is a chance to increase your “share of wallet.”

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Sean Ellis on charting a path toward sustainable growth

Intercom, Inc.

When Sean Ellis joined Dropbox as the company’s first marketer, he was tasked with creating a culture of growth and experimentation. Today he’s the founder and CEO at GrowthHackers , whose software, community and annual conference help teams work together to drive breakout growth results for “must have” products and services.