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How to deploy empathy to get the most out of customer interviews, according to Geocodio’s Michele Hansen

Intercom, Inc.

They work with consulting firms, hire their own analysts, buy data management software. But the fact is that a large portion of the employees – developers, marketers, product managers (whose work depends on an intimate understanding of the customer) – rarely, if ever, interact with them. And for a while, that was the case for Michele.

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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough.

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10 Years of Balsamiq: What I’ve Learned | Peldi Guilizzoni, Balsamiq | BoS USA 2018

Business of Software Conference

Founder Peldi has attended Business of Software every year since 2010, and has 5 BoS talks to his name. Peldi Guilizzoni (CEO/Founder, Balsamiq) – 10 Years Of Balsamiq: What I’ve Learned from Business of Software Conference. I even left a bunch of slack channels for different projects, different teams.

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The Product Market Fit Engine | Rahul Vohra, CEO, Superhuman | BoS USA 2018

Business of Software Conference

Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Yeah, and I forced our team to build a trebuchet – in retrospect, that was a very bad idea.

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“Oops, I Did A Marketing” | Shawn Anderson & Shane Corellian, PDQ.com | BoS USA 2018

Business of Software Conference

How does a bootstrapped software company effectively market especially when its founders despise (and, in fact, suck at) sales and marketing? Shawn Anderson & Shane Corellian (Co-Founders, PDQ.com) – Alternative Marketing, or “Oops I Did A Marketing” from Business of Software Conference. Upcoming Events.