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Startup marketing: strategies for year one

Intercom, Inc.

The most important tasks for any early stage startup are to write code and talk to users. Founding a startup is a lot like this. In the very early days of Intercom the marketing hat fell on my head, but I’d be doing marketing a disservice (and 2011 Des a disservice) if I said that’s what I thought I was doing.

Startups 201
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Lawrence of Arabia, the Original Agile Disruptor, Had Sore Feet

The Product Coalition

… And what that means for startups and innovators today [We were] just sentient puppets on God’s stage: indeed, our taskmaster was merciless, merciless, so long as our bruised feet could stagger forward on the road … so very brief and sore was life with us. Startups, though, are vaporous?—?they Lawrence (i.e.

Agile 61
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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

She shares why their success required embracing – not disavowing – the marketplace, what she considers when expanding internationally, and how she leverages feedback loops to balance supply and demand. This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

And so I worked with a whole bunch of companies in technology and financial services, consumer goods, helping them on things like growth strategy, developing new products, M&A. And so after a few more years doing that, I left and joined a startup. At the same time, I was doing a bunch of startup advisor work.

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To reinvent healthcare, Cambia first reinvented itself: How they built a culture of innovation

DISQO

Cambia is also the company behind Basefit , a startup designed to improve the health of military personnel and soldiers. Alongside a series of mergers, eight years ago Cambia founded a dedicated innovation team dubbed the Innovation Force — a common innovation investment nowadays, but ahead of its time back in 2011. “In

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To reinvent healthcare, Cambia first reinvented itself: How they built a culture of innovation

DISQO

Cambia is also the company behind Basefit , a startup designed to improve the health of military personnel and soldiers. Alongside a series of mergers, eight years ago Cambia founded a dedicated innovation team dubbed the Innovation Force — a common innovation investment nowadays, but ahead of its time back in 2011. “In

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Product Management- A Complete Definition

The Product Coalition

The few widely-available definitions This is the closest thing to a widely accepted definition of a Product Manager This Venn diagram from Martin Eriksson’s 2011 blog post is one of the most frequently cited definitions on any piece which explores the nature of the Product Management role. to the world of design and software development.