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Don’t Miss These Speakers at #mtpcon San Francisco

Mind the Product

At Benchmark, Sarah invests in consumer businesses and the consumerization of IT. Leisa Reichelt, Head of Research and Insights at Atlassian. Leisa is responsible for building a better understanding of users and customers at Atlassian. Cindy Alvarez, Author and Principle Researcher at Microsoft.

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Why Your ‘Brilliant’ Technology Fails To Have Impact | Tom Adeyoola, Metail | BoS Europe 2018

Business of Software Conference

I went on to do management consultancy at ZS associates. And far from being a company that was going to deliver a whole bunch of customers who were going to be innovative adopters the likes of people who buy Apple products, actually where 3G had to play in the end was with cheap voice for effectively ‘chavs’ is the way they called it.

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Growth, Funding, Pivotal Moments and the Evolution of Adzerk to Kevel

Business of Software Conference

3:00 James Avery, Kevel: But yeah, so I started it started back in 2009, it took a little while to get a real customer of the ad network, the software to kind of run display advertising and things like that. And then in 2010, we got our first customer. In 2011 we raised money. 2:43 Mark: Yeah. We raised like a seed round.

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The Business of Software // January Review

Business of Software Conference

Product positioning can play a huge part in the success of your product and simply by changing how you look at something, can completely change the way customers think and understand who you are and what you’re selling. A | We have had a number of talks on the topic, stretching back to 2011! Watch Say no with confidence.