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Intercom turns 10: Highlights from our first decade

Intercom, Inc.

Bringing our brand on the road. A company is more than the product it makes or the people who work there, it’s also the brand that people connect with. But a brand isn’t just your logo – it’s the connection you establish with your customers and prospective customers. “You It’s the only way to show your customers you care.”.

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Mirages and Broken Funnels: What’s Holding Your Businesses Back from Scaling and Reaching Profitability

Business of Software Conference

’ Goodman argues that the answer lies in focusing on two major factors – customer feedback and positive metrics. In her 2012 BoS Talk, ‘How to negotiate the Long, Slow, SaaS Ramp of Death’, Goodman lays out the most common hurdles software founders face and how to overcome them.

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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough. They’re creating great inbound marketers, with the understanding that it will make them more successful customers.

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ProfitWell founder Patrick Campbell on life after acquisition

Intercom, Inc.

In 2012, looking to build something of his own, Patrick founded ProfitWell , a suite of products to help SaaS companies grow by optimizing pricing, reducing churn, and getting accurate revenue reporting. Like all things, I had overwhelmingly positive responses, but I fixated in the four or five people who didn’t like it.

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How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

Founded in Germany in 2012, Adjust now covers regions all around the world with 15 global offices and close to 400 employees. However, our customer base has expanded from mobile-first companies to more traditional, national brands as mobile becomes essential to every company’s marketing strategy. But sales alone will not succeed.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

Frequent touch points and positive interactions will create strong relationships and build customer loyalty. We came out of private beta on January 27th, 2012, where we announced that we’d raised a million dollars. Frequent touch points and frequent positive interactions. And where does loyalty come from? Communication.