Mirages and Broken Funnels: What’s Holding Your Businesses Back from Scaling and Reaching Profitability
Business of Software Conference
NOVEMBER 1, 2023
’ Goodman argues that the answer lies in focusing on two major factors – customer feedback and positive metrics. In her 2012 BoS Talk, ‘How to negotiate the Long, Slow, SaaS Ramp of Death’, Goodman lays out the most common hurdles software founders face and how to overcome them.
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