Product Channel Fit Will Make or Break Your Growth Strategy
Brian Balfour
JULY 12, 2017
For virality to be a high ceiling channel, a product at a minimum needs Quick Time To Value. Value prop of the product needs to be applicable to large percentage of a user's network (branching factor). To have product channel fit with paid marketing: Quick Time To Value - Users have less patience to find value when coming from an ad.
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