Brian Balfour

AUGUST 3, 2017

When you strip away all the outer layers, they all have essentially the same core product — a tool that lets you send and automate emails to your customers and audience. Marketo Their market is the enterprise. Because of that, they use Outbound Sales to sell (Product Channel Fit). HubSpot Their market is the mid-market.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Intercom, Inc.

SEPTEMBER 8, 2021

At Slack, she rose through the ranks from an Account Executive to a Senior Enterprise Leader, and by the time she left Slack six years later, their revenue had grown from about $12 million in ARR to more than a billion dollars. Customer first, then company, then yourself. And by the time I left, I was a senior account executive.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Userpilot

MAY 19, 2021

The first thing you need to know to craft a successful marketing plan is…what your users “hire” your product for. Does your product help employees save time while invoicing? Schedule a call and see how you can create personalized experiences just like the one above (no coding required). SaaS Outbound Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119