Brian Balfour

AUGUST 3, 2017

Since the product still requires a fair amount of setup and education to work they use Inbound Sales (Content) and Channel Partnerships (Product Channel Fit). But around end of 2012 Facebook started killing off the API's that enabled this channel. One of the reasons were they hit product channel fit.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Gainsight

FEBRUARY 2, 2024

Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough. They’re creating great inbound marketers, with the understanding that it will make them more successful customers.

Education 52

Education User Testing Customer Experience Research Software 52

Mironov Consulting

DECEMBER 2, 2019

And recently, a product leader at Spotify shared that her group (and many others throughout her company) have evolved to very different organizational models than described in Henrik Kniberg’s 2012 Scaling Agile @ Spotify. Once we (as product leaders ) have chosen a new product organizational model, we also need a strategy to get there.

User Testing 80

User Testing Customer Experience Outbound Customer Feedback 80

freshtrax

SEPTEMBER 24, 2019

Founded in Germany in 2012, Adjust now covers regions all around the world with 15 global offices and close to 400 employees. We visited Adjust’s Tokyo location to speak with Mr. Has Adjust changed its business strategy in Japan over time? Do the business strategies in Germany and Japan differ significantly from each other?

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Business of Software Conference

JULY 26, 2016

Steli Efti: Proven, Honest, Ways to Make Software Sales – Even if you are a Single Developer. Peter Coppinger: From Happy Consultant Developer to Unhappy Product CEO. Des Traynor: Product Strategy is About Saying “No” Revisited. Jeff Szczepanski: The Developer’s Guide to Running Sales Teams.

Weak Development Team 70

Weak Development Team Data Visualization Customer Feedback User Testing 70

Intercom, Inc.

OCTOBER 29, 2020

In this very special episode of Inside Intercom, I sat down with Des, our co-founder and Chief Strategy Officer, for a wide-ranging conversation about our respective journeys so far, our thoughts on Intercom through the years, and what the future holds. Short on time? Here are a few quick takeaways: Focus on your customers.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Intercom, Inc.

SEPTEMBER 8, 2021

And that’s because Webflow, even though it’s been around since 2012, it’s all been really driven by the self-serve organic motion that is of course layered on with great customer support and customer service, marketing, amazing product. And I actually don’t think that’s a good strategy.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118