2012 Differentiation Enterprise Startups 
Gainsight
JULY 11, 2023
A few years later, in 2012, my company was acquired by SPS Commerce (NASDAQ SPSC), and as part of that acquisition, I joined their leadership team. Within several months, I noticed they had the same problem I had in my startup but at a significantly greater scale and cost. Neither were viable solutions for us.
UX Studio: Product Management
OCTOBER 2, 2023
Our journey has led us to partner with startups and enterprises in more than 250 projects worldwide. These leave an exceptional first impression and differentiate our clients from competitors. Their impressive portfolio includes startups and well-known brands from various industries.
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Brian Balfour
AUGUST 3, 2017
Marketo Their market is the enterprise. As a result they've differentiated their product on the things that enterprise customers care about: customization, security, and scale (that's their Market Product Fit). As a result they've differentiated their product on “All In One” since thats what mid-market customers care about.
ProductBoard
DECEMBER 4, 2017
And when Candy Crush launched in 2012, it took them a mere 15 months to reach that benchmark of 100 million users. Competitive differentiation: Are you in an especially competitive industry? How can you differentiate yourself, or adapt your solution to create a new market category altogether? What’s my point?
Lenny Rachitsky
MAY 14, 2024
In part one , I shared the largest-ever data set of startup pivots. It might have been a neat project for a half-dozen people if we had spent a million dollars to get there, but by the end of 2012, there were 45 people working on it, we had spent many millions of dollars, and it just wasn’t ever going to scale.
Intercom, Inc.
JULY 21, 2022
Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. Back then, our very first episode was hosted by Intercom co-founder Des Traynor.
Intercom, Inc.
OCTOBER 29, 2020
And so after a few more years doing that, I left and joined a startup. And that was my first time in enterprise software – I’d spent some time in consumer software before that and did that for a few years. At the same time, I was doing a bunch of startup advisor work. Karen: That’s a good value prop.
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