Remove 2012 Remove Inbound Remove Messaging Remove Startups
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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

A marketing professional may get excited about creating an email campaign through an email software solution, for example, but she will be very excited when they improve their conversion rates after a simple change to the message. It’s not surprising that the first customer trainer at many SaaS startups is the founder of the company.

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STICKY POST: All Talks From Business of Software Conferences in One Place

Business of Software Conference

Matt Wensing: 1 Startup In 10 Years vs 1,000 Startups in 10 Minutes. Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging. Nilan Peiris: Building A High-Growth Startup Sustainably. Eric Ries: The Startup Way. Why My Second Startup is Different.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

And so after a few more years doing that, I left and joined a startup. At the same time, I was doing a bunch of startup advisor work. Our best customers at the time were Silicon Valley startups, and the reason they were the best was that the dollar was significantly out-performing the euro. Karen: That’s a good value prop.