2013 CTO Marketing Roadmap 
Gainsight
OCTOBER 22, 2020
From Marketing to Sales to Services, and even a CRM, the platform connects companies with tools they need to scale effectively. Founded in 2006 by Brian Halligan , Chief Executive Officer, and Dharmesh Shah, Chief Technology Officer, Hubspot is headquartered in Cambridge, Massachusetts, with offices and customers worldwide.
Mind the Product
APRIL 3, 2017
Joel Chippendale and Lucy Blackwell joined as our CTO and creative director. We launched the website on time in September, and ran our first course in Oct 2013. I created our first product roadmap and this continued to provide a sense of purpose. The Roadmap. The Owned and Organic Roadmap. Where next?
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Business of Software Conference
SEPTEMBER 17, 2018
Having worked across the IT, Real Estate, and Healthcare industries, Mikey is now the CTO of Alamo Drafthouse Cinemas. He gave a talk with Chris Spiek at BoS USA 2013 called ‘Uncovering The Jobs-To-Be-Done’, which remains one of our most watched talks of all time. 1 // Mikey Trafton. 4 // David Cancel. 4 // David Cancel.
Business of Software Conference
JANUARY 30, 2020
Marketing & Sales. To make a Roadmap useful, you need an allocation model and a selling strategy that helps you: understand; manage the expectations of; deliver value to people across the organization who prioritize very different things. Rich explains some approaches to help you understand and manage a roadmap’s stakeholders.
Intercom, Inc.
JULY 9, 2020
Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. We also did a lot of co-marketing.
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