bpma ProductHub
APRIL 17, 2017
By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” And while strategy and Roadmaps set the direction, they are not enough to deliver results.
The Product Coalition
JUNE 14, 2020
All of these products had a huge Total Addressable Market (TAM), and were clearly Feasible, but failed to differentiate themselves in any meaningful way. The market subsequently allowed them to slide into obscurity. billion for their Devices and Services division (having bought it from Nokia in 2013)?—?cutting
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The Product Coalition
AUGUST 23, 2023
To grow our customer base and market share? Fairphone was founded in 2013 to challenge this status quo and prove that a more ethical approach is possible. Less effective marketing: Marketing a product without a clear purpose can be challenging. Sweat broke out as I panicked, exacerbated by the nuclear summer outside.
Userpilot
APRIL 30, 2021
If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.
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Sachin Rekhi
FEBRUARY 16, 2020
Slack - We Don't Sell Saddles Here, written by Stewart Butterfield in 2013. Strategy: Product/Market Fit Hypotheses. A compelling strategy delineates exactly how your product will dominate its market. Google - The Anatomy of a Large-Scale Hypertextual Web Search Engine, written by Larry Page & Sergey Brin in 1998.
Intercom, Inc.
MAY 25, 2022
In the midst of a harsh market sell-off, many tech organizations, even some which, up until a few months ago, had been raising new rounds or had runway to spare, have started to announce spending cuts, layoffs, hiring freezes, and slowdowns. Chances are you need to rethink your roadmap. Adjusting the roadmap.
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