Gainsight

MAY 13, 2020

We could have never imagined that when we started Pulse in 2013 with 300 attendees that it would grow to the size of our virtual conference today with over 21,000 registered attendees. As they put it “ most enterprise software sucks because product teams design it based on feedback from buyers. What is ‘The Build Trap’?

Data Visualization 59

Data Visualization Feedback Software Analytic Tools User Testing 59

The Basics of Product Management

JULY 21, 2020

However, it is important to note that the market for these products is still unproven. However, the product roadmap continues to remain hazy. It is all a question about timing and finding the right product market fit. It was launched with a lot of fanfare in 2012 with commercial availability by mid-2013. Google Glass.

Technical Review 52

Technical Review Software Review Feedback Software Product Research 52

Gainsight

JULY 11, 2023

Northpass was born in November 2013, just eight weeks after my wife and I welcomed our first child. We also narrowed our go-to-market focus to the customer segment generating our highest growth rates and best net revenue retention. That was when I became passionate about solving the B2B customer education problem.

Education 40

Education Vision Customer Experience Differentiation 40

Mixpanel

APRIL 29, 2021

What’s the right balance between customer usage data, customer interviews, and general intuition when you’re trying to build the right product and product roadmap? Good product teams do one or two customer interviews every week as a matter of course, where engineers, designers, product managers, marketers, and analysts are all on the call.

Analytic Tools 76

Analytic Tools Data Visualization Customer Experience User Testing 76

Userpilot

FEBRUARY 17, 2021

Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. More than 300 Product Managers and Product Marketers will collaborate, share insights, and network.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Intercom, Inc.

JUNE 19, 2019

And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. So we’re delighted to host Slack’s Director of Platform Marketing, Ceci Stallsmith, on the show. I joined to run platform marketing. We launched the Intercom App Store more than a year ago.

Marketing 217

Marketing User Testing Weak Development Team Product Research 217

Sachin Rekhi

FEBRUARY 16, 2020

Slack - We Don't Sell Saddles Here, written by Stewart Butterfield in 2013. Strategy: Product/Market Fit Hypotheses. A compelling strategy delineates exactly how your product will dominate its market. Google - The Anatomy of a Large-Scale Hypertextual Web Search Engine, written by Larry Page & Sergey Brin in 1998.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Intercom, Inc.

MAY 22, 2019

And then the entrepreneurial bug bit, and I started a bagel company in San Francisco – which as far as product-market fit goes, it was so amazingly easy to get there. The genesis for Wootric really came about from a conversation I had with Patrick Moran, then Chief Marketing Officer of New Relic. I feel much more at home at Wootric.

Feedback Software 199

Feedback Software User Testing Analytic Tools Research Software 199

Gainsight

OCTOBER 7, 2019

All of that, on top of the fact that we’ve seen it firsthand in terms of market demand. What a way to expedite our product roadmap, ensuring our priorities are in line with our customers and meeting their demands. Since the inaugural event, attendance has grown from 300 in 2013 to 5,500 in 2019.

Research Software 13

Research Software Reporting Tools User Testing Customer Experience 13

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Gainsight

FEBRUARY 2, 2024

A marketing professional may get excited about creating an email campaign through an email software solution, for example, but she will be very excited when they improve their conversion rates after a simple change to the message. Teaching a new customer how to use your product is an excellent way to shape your product development roadmap.

Education 52

Education User Testing Customer Experience Research Software 52

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. We also did a lot of co-marketing.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Business of Software Conference

JULY 26, 2016

Rich Mironov: Answering Your Audience’s Roadmap Questions. Shawn Anderson & Shane Corellian: Alternative Marketing, or “Oops I Did A Marketing” Ayat Shukairy: Why “Customer First” Fails & What To Do About It. Rahul Vohra: The Product-Market Fit Engine. Talks from BoS EU 2014.

Weak Development Team 70

Weak Development Team Data Visualization Customer Feedback User Testing 70

Intercom, Inc.

FEBRUARY 28, 2019

Though he’s now HubSpot’s VP of Marketing and Growth, Kieran has seen it all. He joined in 2013 (when there were only about 300 global employees) with the mandate to grow the company internationally. From there, he created HubSpot’s freemium, go-to-market product, before moving into his current role. That was a good decision.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137