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11 Product Marketing Tools Every SaaS Company Should Try

Userpilot

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. What Is Product Marketing?

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Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent

Userpilot

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

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Product Conferences In 2021 You Can’t-Miss

Userpilot

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

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Five Berlin Design Studios to Work With in 2021

UX Studio: Product Management

Imagine you would like to design a new mobile app interface in Berlin. Perhaps, you’ll start looking for Berlin design freelancers or product design studios in Berlin. . We are ready to help you with any design and research challenges you might have. . An award-winning product design studio in the heart of Europe.

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Finding the Truth Behind MVPs

Melissa Perri

He wanted to implement a Twitter-like feed so that the celebrities, who sold products on our site, could also post about their lives. It was so ripe with assumptions: “Do our customers want to hear about what are celebrities are up to directly in our platform? Is an MVP a product, a subset of a product, or just an experiment?

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6 Reasons to Get Excited About Gainsight and the Next Decade of Customer Success

Gainsight

Customer success has taken the business world by storm, and not just in tech and SaaS. Top research and analyst firms, including, HBR , Forrester , SiriusDecisions , and Gartner have recognized the practice and endorsed it as a revenue-generating business discipline.

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Wootric’s Deepa Subramanian on measuring the voice of the customer

Intercom, Inc.

Deepa Subramanian (a graduate of Harvard Law School and a veteran of Salesforce) set out to improve businesses’ understanding of the customer voice by co-founding Wootric , a platform that offers a range of feedback collection and analysis tools to help teams gain deeper, more relevant insights into their users’ desires and complaints.