Mind the Product

AUGUST 30, 2018

Mastering the Problem Space for Product/Market Fit by Dan Olsen. Quantifying Qualitative Research by Leisa Reichelt. Critical Thinking for Product Teams by Teresa Torres. Great Design for Great Digital Products by Jane Austin. How Calm Technology Can Help Us Be More Human by Amber Case. Marty Cagan.

Research Software 153

Research Software User Testing Customer Experience Product Research 153

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. Source: Spmsummit.org/india.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

UX Studio: Product Management

SEPTEMBER 16, 2021

Imagine you would like to design a new mobile app interface in Berlin. Perhaps, you’ll start looking for Berlin design freelancers or product design studios in Berlin. . We are ready to help you with any design and research challenges you might have. . An award-winning product design studio in the heart of Europe.

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Mind the Product

SEPTEMBER 16, 2019

Taking an evidence-based approach to building product is, I’ve found, the only way to avoid this trap. What’s the best, lightest solution to meet these needs? Your job as a product manager is to help your squad to answer these questions, fast. It will help you all collectively to realize a more effective product experience.

User Testing 121

User Testing Product Research Data Visualization Customer Experience 121

Melissa Perri

MAY 5, 2016

He wanted to implement a Twitter-like feed so that the celebrities, who sold products on our site, could also post about their lives. It was so ripe with assumptions: “Do our customers want to hear about what are celebrities are up to directly in our platform? Is an MVP a product, a subset of a product, or just an experiment?

User Testing 120

User Testing Feedback Software Research Software Customer Experience 120

The Accidental Product Manager

FEBRUARY 7, 2022

They also largely sell their products online, and lean heavily on both social media and influencers for marketing, where many of their millennial customers turn for guidance on products. At stake is a share of the global cosmetics-products market, which is expected to reach US$805.61 billion in 2017. – Dr.

Branding 123

Branding Product Management Product Manager Reporting Tools 123

The Product Coalition

SEPTEMBER 2, 2019

It was launched in 2011 and went broke in 2013 because people didn’t buy the product. And Google Wave is a universal communication platform that appeared in 2010 and was closed in 2012, as nobody could understand what it was or how to use it. It’s obvious that these tools were developed with little or no customer participation.

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

BrainMates

SEPTEMBER 18, 2019

Kent Weathers knows a bit about Product success, and failure. At our latest Product Talks in Sydney, Kent Weathers , a Product leader with 15+ years’ experience bringing technology products to market, shared his strong opinions on why new product launches will continue to fail.

Product launches 49

Product launches User Testing Weak Development Team Product Research 49

Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

Gainsight

OCTOBER 7, 2019

Customer success has taken the business world by storm, and not just in tech and SaaS. Top research and analyst firms, including, HBR , Forrester , SiriusDecisions , and Gartner have recognized the practice and endorsed it as a revenue-generating business discipline.

Research Software 13

Research Software Reporting Tools User Testing Customer Experience 13

Intercom, Inc.

MAY 22, 2019

Deepa Subramanian (a graduate of Harvard Law School and a veteran of Salesforce) set out to improve businesses’ understanding of the customer voice by co-founding Wootric , a platform that offers a range of feedback collection and analysis tools to help teams gain deeper, more relevant insights into their users’ desires and complaints.

Feedback Software 199

Feedback Software User Testing Analytic Tools Research Software 199

Lenny Rachitsky

MAY 14, 2024

As Dalton Caldwell (Managing Director at Y Combinator), in his legendary talk on pivoting points out, pivoting is all about opportunity cost: “[Pivoting] gets more shots on goal to try to find this elusive thing [called product-market fit]. It’s much easier to be lucky when you get half a dozen shots on goal than one.”

User Testing 111

User Testing Research Software Product Research Customer Experience 111

The Product Coalition

SEPTEMBER 4, 2023

And yet, useful improvements do not always add up to the desired results , especially when growth is a problem and the market is saturated with similar solutions. In this article, I talk about spotlight vision, when and how to switch focus, and provide six research ideas to consider when ready to broaden the view.

User Testing 120

User Testing Customer Feedback Vision Customer Experience 120

Sachin Rekhi

FEBRUARY 16, 2020

Much of the literature that defines the role as the intersection of business, technology, and user experience isn't particularly helpful for practitioners who are left wondering what skills they need to learn versus the fine people they work closely with in actual business, technology, and user experience roles.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

The Product Coalition

JUNE 9, 2020

In 2013, they convinced Pieterjan Kempynck and his associates that it was time to build their own team. My first challenge was to create the product management function within the organization and take over a major app redesign. Despite all the positive energy and the company’s great product, we were not reaching our target.

Research Software 79

Research Software Startups Product Research Customer Experience 79

BrainMates

OCTOBER 30, 2022

On average, about 40% of the products launched by organisations fail to meet their intended objectives. Some quotes put this higher – even up to 95% – but 40% is what empirical evidence indicates (see Castellion & Markham 2013 ). Isn’t product failure just the inevitable cost of product innovation?

Development 59

Development Transportation Research Software Product Research 59

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Intercom, Inc.

MAY 17, 2018

In short, JTBD is a research process that helps uncover a customer’s motivation for buying your product – the “job” your product is“hired” to complete. Today, Bob is President and CEO at The Re-Wired Group , a consultancy that’s helped develop more than 3,500 products and services. Why does he want it?

User Testing 202

User Testing Customer Experience Reporting Tools Research Software 202

Intercom, Inc.

MAY 12, 2020

And then two, design the right solution for them. So I’m observing them really, really using a real product. And one version of indirect is the research team did that activity and now they are telling me what they saw, what they observed. Or I’m reading the research team’s report.

User Testing 173

User Testing Product Research Customer Experience Customer Feedback 173

Business of Software Conference

AUGUST 1, 2019

This September there are 7 returning speakers at Business of Software. Read on below to find great talks about: Optimising for Product-Market Fit. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Proven ways to increase your sales. Unsubscribe anytime.

Feedback Software 8

Feedback Software Research Software User Testing Product Research 8