2013 Market Research Product Marketing 
The Product Coalition
SEPTEMBER 4, 2023
When Microsoft was building a new version of Windows back in 2013, the meteoric rise of smartphones was all the rage and getting all the attention. This means not only leveraging quantitative data but also doing market research and generative interviews with a wide range of users from different demographics, backgrounds, and usage patterns.
Intercom, Inc.
MAY 22, 2019
And then the entrepreneurial bug bit, and I started a bagel company in San Francisco – which as far as product-market fit goes, it was so amazingly easy to get there. Meanwhile, I did a little bit of market research, and I found this problem wasn’t unique to New Relic or SaaS companies or really any size of business.
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Userpilot
SEPTEMBER 16, 2024
Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.
The Product Coalition
JUNE 9, 2020
In 2013, they convinced Pieterjan Kempynck and his associates that it was time to build their own team. The product and engineering teams grew fast too. This provided the opportunity to build and lead a very talented product team and create the product marketing function. In March 2020, after 3.5
Intercom, Inc.
MAY 17, 2018
I first contacted Bob in 2013, because we didn’t know what to say on our marketing site. All we wanted to do at the start was to make internet business personal, but what we were building specifically was a way to make it really easy for people who run internet businesses to talk to their customers, and vice versa.
Userpilot
JULY 6, 2021
What are the four SaaS product growth strategies – the Ansoff Matrix? The Ansoff Matrix is a visual strategic planning tool that provides business professionals with a framework for product growth. Also known as the Product/Market Expansion Grid, it was designed by mathematician and business manager H.
Userpilot
APRIL 1, 2022
To localize your marketing strategy , research the best channels, SEO-optimize the translated content, and involve local influencers. Product internationalization is a comprehensive process that builds a foundation for localization. Marketing strategy localization workflow. Set up a product localization team.
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