2013 Market Research Product Marketing UX 
Userpilot
MARCH 22, 2021
The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.
Userpilot
APRIL 1, 2022
Product localization makes the product accessible to users in foreign markets with different languages and cultures. A product localization strategy should cover all the aspects of UX like marketing , sales , features , or UI changes. What is a product localization strategy?
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Userpilot
JULY 6, 2021
What are the four SaaS product growth strategies – the Ansoff Matrix? The Ansoff Matrix is a visual strategic planning tool that provides business professionals with a framework for product growth. Also known as the Product/Market Expansion Grid, it was designed by mathematician and business manager H.
Userpilot
OCTOBER 8, 2021
Here are a few ways we've seen SaaS companies do this: 1) Building notifications that upsell new features into their product. 2) Rewarding customers in-app for referring the product to their friends. 3) Building in-app product tours that demonstrate the value of the product. Why is product marketing the future?
Userpilot
MARCH 6, 2020
I am responsible for the Product Roadmap and I execute it in cooperation with all development teams. The biggest challenge is to create products that effectively solve customer needs and to achieve a product-market-fit. Working on the UX for our target audience – 50+ – has also been challenging.
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