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Reading list: Thinking about design

Intercom, Inc.

This hugely influential 2013 post by SVP of Product Paul Adams articulated a lot of the core design thinking at Intercom – from the importance of clear company mission and vision to the four layers of product design, and much else besides. The Dribbblisation of design. Design workshops that work: How to get better at brainstorming.

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5 Ways To Cut Software Costs And Integrate Your Customer Experience

Gainsight

Now, most organizations are settling into the reality that digital businesses will continue to grow, but due to uncertainty, most need to be more conservative on spending. We’ve written about process solutions to “do more with less” But how can you do more with less software spend ? for advocacy or expansion).

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WoM in SaaS: Best Word-of-Mouth Marketing Strategies To Increase Brand Awareness [Examples Included]

Userpilot

Curate your online reputation by encouraging satisfied customers to leave online reviews. 92% of B2B buyers are more likely to make a purchase based on a trusted review. It also takes advantage of hashtags to amplify the message. Make loyal customers leave online reviews. Userpilot Review on the G2 platform.

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BoS Conf Fall Reading & Watching List

Business of Software Conference

We’re also sharing our reviews of two great books that we thoroughly recommend. BoS USA 2013 | 55 mins. Claire Suellentrop How to use JTBD to perfect your product’s messageing. The post BoS Conf Fall Reading & Watching List appeared first on Business of Software. If you are. Reading List.

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The Five Most Common Mistakes in Product Development

BrainMates

Some quotes put this higher – even up to 95% – but 40% is what empirical evidence indicates (see Castellion & Markham 2013 ). In reality, most companies are reviewing and failing ideas several orders of magnitude less than this. Now, hold on a minute,” you might say. 5 - Ineffective Product Marketing.

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Product Tours In 2021: The Ultimate Guide

Userpilot

Using product tour software is a better decision. The best product tour software on the market is Userpilot. Using the same example, imagine that you're going through the different tooltips in this rather basic product tour for project management software. It’s very challenging to build a product tour from scratch.

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How to launch (and not launch) a product on Product Hunt

The Product Coalition

Our Product Hunt page in all it’s beauty… Quick Background on Haystack Haystack helps people with there “where is that document” problem, by searching across all your cloud providers (Multiple Drive, Dropbox, Slack, Code, Notion…etc). It takes into account comments, reviews and how long/active people are that upvoted.