2014 Differentiation Enterprise Startups 
Business of Software Conference
SEPTEMBER 1, 2022
Breaking Into Enterprise Customers at Shopify. Shopify Plus was launched in 2014 to offer large & hypergrowth businesses a customizable enterprise platform without the cost of existing options. I can’t help thinking this is a way of experimenting in the greatest tradition of the Lean Startup. What do they want?
The Product Coalition
AUGUST 23, 2023
This smartphone is produced by a Dutch social enterprise of the same name, with a clear and compelling mission: to develop a phone that doesn’t harm people or the environment. Their commitment to their purpose paid off; upon its launch in 2014, Slack was quickly embraced by teams around the globe.
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UX Studio: Product Management
OCTOBER 2, 2023
Our journey has led us to partner with startups and enterprises in more than 250 projects worldwide. These leave an exceptional first impression and differentiate our clients from competitors. Their impressive portfolio includes startups and well-known brands from various industries.
Department of Product
MAY 22, 2020
Features, you could argue then, are what drives revenue for SaaS products as enterprise customers shift packages to get access to more of the features they need, reducing the feature deficit they experience on a lower end package. At the time, back in 2014, this was so much easier than having to navigate around using Google Maps.
Lenny Rachitsky
MAY 14, 2024
In part one , I shared the largest-ever data set of startup pivots. Or we were listening to customers and heard more advanced and significant business use cases, like better security, business processes, and sharing files across enterprise. I think it was winter 2014 when we first started seriously discussing the Discord concept.”
Intercom, Inc.
SEPTEMBER 28, 2021
In recent years we have increasingly focused on upmarket, enterprise-scale customers. This is a natural evolution for many SaaS tools as they move towards a healthier economic model, as captured in Christoph Janz’s seminal 2014 blog. But one thing is consistent across every product management role – a deep focus on the customer. .
Intercom, Inc.
JULY 21, 2022
Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. Here’s Rachel. For Slack, that was clearly the engineering and dev communities, who love new tools. .
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