2014 Product Marketing Product Strategy Roadmap 
bpma ProductHub
APRIL 17, 2017
By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” Well-run companies are honest about the reality of their current products. product/features/strategy.
Intercom, Inc.
JUNE 20, 2018
To fix it, we had to change how we worked with our product team. We created our first sales function in 2014 and in the busyness of building out the team, we had little time to reflect on how our experiences on the frontline of sales could add value to our product roadmap. The same goes for your sales team.
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Roman Pichler
JUNE 14, 2016
A product, however, achieves success if it meets it business goals. Revenue-generating products typically become profitable when they have achieved product-market fit and start to grow. Interestingly, features and components can become products in their own right. Take the Facebook Messenger app for example.
Mind the Product
MAY 25, 2018
We ran through various exercises in the first week to give us direction, including user journey mapping , product in a box , and the speedboat game. From there we put together a basic roadmap and started writing user stories. 2014 – Testing and Growing the Team. It’s not that different from the current design.
Mind the Product
APRIL 18, 2017
Josh led Greylock’s investment in SmartThings (acquired by Samsung in 2014) and Jelly (acquired by Pinterest in 2017). Most recently Jeff co-founded Neo Innovation (sold to Pivotal Labs) in New York City and helped build it into one of the most recognized brands in modern product strategy, development and design.
Department of Product
MAY 22, 2020
Why Product Features Matter Product strategy, features and the value chain What outcomes are you trying to achieve? How does what we’re building align with the wider strategy of the business? Marketing It’s a similar story for product marketing. Feature factories care little about the answers.
Intercom, Inc.
FEBRUARY 7, 2019
I spent about six years there – mostly running YouTube products. Then I left Google in 2014 to start Coda. It started in our R&D team using it for roadmap planning and goal tracking. Tell me, though, what’s the underlying product strategy at play here? I worked on Office, then Windows, then SQL Server.
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