Remove 2014 Remove Product Marketing Remove Weak Development Team
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16 Experimentation Influencers You Should Follow

AB Tasty

This slow ramp-up helps teams catch critical issues early and protect user experience. Given today’s fast-changing environment, Lukas believes that roadmaps should be treated as flexible guides rather than rigid plans: “I think roadmaps aren’t necessarily bad, but they should acknowledge the fact that there is uncertainty.

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How aligning product and marketing teams improves customer experience

Mind the Product

It wasn’t too long ago that designers and developers were disciples of strictly separate crafts – but today, someone who can do both well is quickly labelled a “unicorn”, and sought after by many a unicorn-thirsty start-up. To quote Adaptive Path co-founder Peter Merholz from this blog: “The experience is the product.”.

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Minimum Viable Products: Why You Should Test before Investing in Ideas

The Product Coalition

Minimum Viable Products: Why You Should Test Before Investing In Ideas Let’s analyze the advantages of MVP-based software development. Why should you invest in MVP development? You can successfully prevent these problems by starting software development with a Minimum Viable Product (MVP). a skateboard.

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When Joining a Startup Accelerator Program is a Bad Idea

Arkenea

Looking at such success stories, more and more startups are looking for access to these programs, especially the big ones like 500 Startups, Y Combinator and Tech Stars, whether they build their software in-house or hire a software development company. Arkenea is a trusted, software development firm with 13+ years of experience.

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Best Practices for AI Product Management

The Product Coalition

If you manage AI products, the answer is probably “many”. AI product management is a unique beast that can be quite challenging, but there are ways to make it easier. Photo by Skitterphoto from Pexels In 2014, at the ProductX conference, I won second place for my presentation on time management for busy product managers.

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How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. Initially we worked with a team from ThoughtWorks for 12 weeks. 2014 – Testing and Growing the Team.

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Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. I stumbled upon Eric Ries and Steve Blank, the concept of customer development – it was a revelation. We got sales leads.