Clearbit’s Matt Sornson on driving growth with data and content
Intercom, Inc.
MAY 24, 2018
In practice, that means an experimentation model is applied to all marketing activity, from content and demand generation all the way down to brand. You joined the company in a growth role in 2015, shortly after the company was founded, right? Matt: Our goal with this project wasn’t to push the Clearbit product or brand, per se.
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