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How I treat creative copy like a product—using data

Mixpanel

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. It’s absolutely rooted in the empirical data that gives an objective understanding of your customers’ paint points and desires. Keyword research.

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How to Sell Software to the Masses: Use Sales

Business of Software Conference

Customers know they’re not speaking to an actual human. has only 9 members itself) – should make more of an effort to push sales in their organisations in his BoS USA 2015 talk, ‘How to Sell Software Using Sales’. Visit customers often. Your customers expect these messages from you. Pick up the phone. Send more emails.

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Top 9 Web Design Company in 2023

UX Studio

Your website’s design is crucial when you try to win over your users. We combine high-quality website design with user experience design to deliver an end product that helps our partners achieve their business goals. We accomplish this by putting UX research to use, which leads to enhanced, user-centric design.

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Top 9 Web Design Company in 2023

UX Studio

Your website’s design is crucial when you try to win over your users. We combine high-quality website design with user experience design to deliver an end product that helps our partners achieve their business goals. We accomplish this by putting UX research to use, which leads to enhanced, user-centric design.

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Dear Strategy: 058 SEO, SEM, and Other Marketing Strategy Trends

Dear Strategy

To frame this question up properly, let me first say a few words about where I believe marketing strategies fit within the context of product and business strategies. Inbound and Outbound Marketing. Business, Product, and Marketing Strategies. Most companies that I work with have three layers of strategy. So, let’s give that a whirl.

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10 Excellent Open Source Bug Tracking Tools, by Usersnap

Usersnap

That, combined with understanding user and customer feedback , has made devs more important than ever within a business. Test Reports and Analytics. Tracking test patterns and gathering insights for future QA initiatives is key during QA testing and bug tracking. And that’s incredible. Retrieval and storage.

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Andrew Chen on finding the “fresh powder” in growth

Intercom, Inc.

I hosted Andrew on our podcast to chat about the changing landscape of customer acquisition, how his “Law of Shitty Clickthroughs” manifests itself in today’s growth channels, and what the rest of us can learn from the likes of Dropbox and Uber. If you enjoy the conversation check out more episodes. Adam: What drew you back?