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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

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Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. And ultimately, we launched in 2015 and we’ve been iterating ever since. Use it to make better product decisions.

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

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The PM’s Guide To Getting Stuff Done: Tackle Your To-Do List in 3 Easy Steps

UserVoice

PMs should be focusing on the big picture tasks such as roadmapping, conducting market research, and managing customer feedback, not trying to write out every step the development team will have to take to launch a new feature, or lurking over sales and marketing to see how they deliver on your product’s potential.

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The Importance of Localization

The Product Coalition

Combined with internet and market research, this is often your most effective approach. And if you can bring along sample products, marketing materials and your growth team for the trip, you’ll be rewarded with a richer understanding of your new market. This is, in my opinion, the best strategy.

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How to Sell Software to the Masses: Use Sales

Business of Software Conference

Steli Efti , co-founder of Close , one of the most widely-used SaaS CRM tools on the market, shared his views on how software companies – even ones with particularly lean teams (Close.io has only 9 members itself) – should make more of an effort to push sales in their organisations in his BoS USA 2015 talk, ‘How to Sell Software Using Sales’.

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Rebranding – Bridging the Gap

freshtrax

This is because in this fast-changing field, if you don’t update your services to meet the needs of the market, you will soon be eliminated. Since 2015, we began providing workshop-style services, mostly to Japanese enterprises, based on design thinking. Chika Mori: Content Strategy. Hiro Aihara: Content Design.