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Prioritizing Features; Three Questions About Product Management; SiriusDecisions 2015 Summit

Good Product Manager

Product managers usually have a long list of ideas from a variety of sources – customer or sales requests, competitor products, executive “suggestions,” market research insight – and they need to figure out how to score each idea to separate the good from the bad and prioritize the good ones for development.

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Emoji as Global Design

freshtrax

However, around 2015, two Chinese-American women upset that there were only Japanese foods and not even Chinese dumplings started working to internationalize the emoji. Three people deciding to adopt an emoji (in 2015). Surprisingly, the emoji “ ” was chosen as the Oxford Dictionary’s Word of the year in 2015.

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The Importance of Localization

The Product Coalition

Combined with internet and market research, this is often your most effective approach. And if you can bring along sample products, marketing materials and your growth team for the trip, you’ll be rewarded with a richer understanding of your new market. This is, in my opinion, the best strategy.

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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

Next, conduct customer and market research to identify opportunities for UX improvement , and use research findings and business goals to formulate the UX vision statement. The strategy should also have information about the UX team, processes, and guidelines. Start designing your strategy by clarifying the business goals.

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How to Sell Software to the Masses: Use Sales

Business of Software Conference

Steli Efti , co-founder of Close , one of the most widely-used SaaS CRM tools on the market, shared his views on how software companies – even ones with particularly lean teams (Close.io has only 9 members itself) – should make more of an effort to push sales in their organisations in his BoS USA 2015 talk, ‘How to Sell Software Using Sales’.

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The PM’s Guide To Getting Stuff Done: Tackle Your To-Do List in 3 Easy Steps

UserVoice

PMs should be focusing on the big picture tasks such as roadmapping, conducting market research, and managing customer feedback, not trying to write out every step the development team will have to take to launch a new feature, or lurking over sales and marketing to see how they deliver on your product’s potential.

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

This also helped to refocus the company’s view of product management from being primarily an execution-oriented role to a more strategic one including market research, customer development interviews, and feedback. Prior to joining the product team in 2015, he worked as a traveling.