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Deliver Outcomes, Not Features

The Product Guy

The big vision was clearly overwhelming – we wanted to change how customers interact on the site; we wanted to build the brand new structure to support a new type of customers, to build the internal admin functions to facilitate internal efficiency; and we wanted to holistically rethink everything to link all the above components.

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How Much Time Should You Spend in Product Discovery?

Product Talk

We need to discover what needs, pain points, desires, wants—or what I call opportunities—impact that outcome. We want to question if this is the best thing we can do to create value for our customers and our business. If you hear more than one customer share a need or pain point, add it to your tree.

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Intercom turns 10: Highlights from our first decade

Intercom, Inc.

We have achieved a great deal in the past decade – we have built a lot of great product , hired hundreds of wonderful people , and helped thousands of amazing companies form lasting relationships with their own customers. It’s in our nature to look forward, to focus on shipping , to keep innovating and providing value.

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Gleaning Product Insights from Your User Onboarding Process

UserVoice

The customer onboarding process is a vital stop on the path to customer happiness and product success. In This Article: Why Gather Product Feedback During New Customer Onboarding? Forget Your Customers, What Are Your Account Manager’s Pain Points? 5 Easy Ways To Collect Feedback During Onboarding.

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Product Management in AsiaPac

Mind the Product

In fact, we have various squads that are taking care of either a single platform or working on a certain element of the customer experience.” This idea of continuous research, for example – we’re just now getting comfortable with being able to readily do customer interviews or usability testing or whatever that might be.”

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How to Apply a Design Sprint to Voice-Based Products

Mind the Product

million in 2015 (see footnote). Consumer adoption of voice-based products has grown to the point where businesses need to understand what voice-based experiences can mean to them. Friday : test the prototype with target customers. At the outset of 2018, there are already over 50 million voice-based devices shipped, up from 1.7

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How I treat creative copy like a product—using data

Mixpanel

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. It’s absolutely rooted in the empirical data that gives an objective understanding of your customers’ paint points and desires.