Mixpanel
JANUARY 12, 2023
As I’ve seen it applied, most keyword research is used to create a laundry list of blog posts to create words to fit into a sales page, so Google Search prioritizes your work. For example, I recently worked on a blog conversion project. It seems inherent that we would start by redoing the blog homepage. Keyword research.
Intercom, Inc.
MAY 8, 2019
Amazon collected 42% of all purchases made online in 2017. Source: HubSpot Research, State of Inbound 2018. Three years ago, Meghan would have pointed to the HubSpot blog, academy or sales team as the primary ways that people first discover HubSpot. Source: HubSpot Research, State of Inbound 2018.
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Userpilot
JULY 19, 2021
More than two-thirds of marketers responsible for customer experience compete solely based on customer experience, according to the 2017 Gartner Customer Experience in Marketing Survey. Hubspot – a CRM that focuses on inbound marketing, tracking, and monitoring user engagement. Gain competitive advantage.
Intercom, Inc.
AUGUST 25, 2021
Writing has been a core part of Intercom’s DNA since its inception – Des wrote 93 of the first 100 blog posts here on Inside Intercom. Beginning in 2015, we expanded beyond regular blog posts to publish books containing our insights and opinions. We hang them on the walls of our offices. Changing the support conversation.
Intercom, Inc.
DECEMBER 12, 2018
Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Intercom’s blog is the growth engine that powers much of Intercom’s marketing and it in turn is powered by WordPress. WordPress – CMS.
Intercom, Inc.
MAY 10, 2018
Adam: You wrote a great piece in 2017 outlining an economy where startups are getting cheaper to build but more expensive to grow. Andrew: Brian Balfour was previously the VP of growth at HubSpot, which invented inbound marketing and a bunch of other important concepts. Fighting channel fatigue. Andrew, this has been awesome.
Userpilot
JANUARY 10, 2022
The 2017 Customer Service Barometer found that over 60% of customers prefer self-service support like a knowledge base or onboarding chatbot. Having interactive product guides at the start of the onboarding process is another practice that can reduce inbound support tickets while improving the customer experience.
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