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The future of customer acquisition with HubSpot’s Meghan Keaney Anderson

Intercom, Inc.

What does this have to do with marketing? Well, in this day and age, the world of marketing can also seem similarly mysterious, except that new tactics and spaces are emerging every year instead of every 100. By building a nimble, swashbuckling team that relishes tackling new challenges on the high seas of marketing.

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How I treat creative copy like a product—using data

Mixpanel

Don’t write marketing copy without understanding the customer and their pain points. The same is true with marketing collateral. As I’ve seen it applied, most keyword research is used to create a laundry list of blog posts to create words to fit into a sales page, so Google Search prioritizes your work. Keyword research.

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9 Must-Have Features To Look For In Customer Engagement Platforms (CEPs)

Userpilot

More than two-thirds of marketers responsible for customer experience compete solely based on customer experience, according to the 2017 Gartner Customer Experience in Marketing Survey. ConvertKit is an email marketing tool for creatives that does this. Combines marketing, customer service, sales, and CRM software.

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Intercom turns 10: Highlights from our first decade

Intercom, Inc.

Writing has been a core part of Intercom’s DNA since its inception – Des wrote 93 of the first 100 blog posts here on Inside Intercom. Beginning in 2015, we expanded beyond regular blog posts to publish books containing our insights and opinions. We hang them on the walls of our offices. Changing the support conversation.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

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Andrew Chen on finding the “fresh powder” in growth

Intercom, Inc.

When you have a market that’s so big, where do you start? Adam: You wrote a great piece in 2017 outlining an economy where startups are getting cheaper to build but more expensive to grow. Andrew: Brian Balfour was previously the VP of growth at HubSpot, which invented inbound marketing and a bunch of other important concepts.

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The Ultimate Guide to SaaS Customer Success in 2022

Userpilot

In 2022, when the SaaS market is crowded with tons of similar products, the best ones are those who delight their customers regularly. Churn rates measure how many customers you’re losing every month, with high rates indicating issues in product-market fit or customer success. No worries! Churn rate. Customer stickiness score.