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How I treat creative copy like a product—using data

Mixpanel

Copywriting, while often thought of as something creative and inspired, is a technical craft. It’s a scientific study in human psychology and empathy, the science of knowing what words will help people understand and connect with your brand and product. Think TrustPilot reviews, customer support tickets, and ProductHunt comments.

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Top 9 Web Design Company in 2023

UX Studio

2 – Parachute Design Canada-based boutique web designing company specializing in website design, SEO, custom logo design, and branding since 2003. They provide custom web design services that help clients achieve their brand and digital marketing objectives. Architects can help in every phase of the product lifecycle.

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Top 9 Web Design Company in 2023

UX Studio

Parachute Design Canada-based boutique web designing company specializing in website design, SEO, custom logo design, and branding since 2003. They provide custom web design services that help clients achieve their brand and digital marketing objectives. Clients of DD.NYC can use its web design, branding, and packaging design services.

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The future of customer acquisition with HubSpot’s Meghan Keaney Anderson

Intercom, Inc.

This is episode nine of Scale , a brand new podcast series on moving from startup to scale up. We’ve gone from the enthusiastic disruption of traditional gatekeepers (like newspapers, radio and broadcast television) to falling into line behind less than a handful of new tech giants. Source: HubSpot Research, State of Inbound 2018.

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How Travel Data Co-op, ADARA, Expanded Business to Japan and Built Relationships With Public Sectors

freshtrax

As the venue for the quickly approaching Rugby World Cup (RWC) in September 2019 and 2020 Olympic Games, Japan is gearing up for a great influx of inbound travelers. Q: btrax was lucky enough to help ADARA’s market launch event in 2017. ADARA’s launch event in Japan in 2017. Expanding business to Japan. Localizing the business.

Travel 53
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Finding & Nurturing Top Talent | Elpie Bannister & Alex Yang | BoS Europe 2019

Business of Software Conference

We’re really excited to be here today to share with you how we find and nurture tech talent as Simprints. On the one hand you have the tech giants like Google and Facebook. On the other hand, you have the tech unicorns with billion dollar valuations; like Uber, Stripe, and Dark Trace.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

And so I worked with a whole bunch of companies in technology and financial services, consumer goods, helping them on things like growth strategy, developing new products, M&A. Stanford was actually the only business school that I applied to because I specifically wanted to move out to the Bay Area and move into tech full-time.