freshtrax

AUGUST 20, 2019

As the venue for the quickly approaching Rugby World Cup (RWC) in September 2019 and 2020 Olympic Games, Japan is gearing up for a great influx of inbound travelers. We covered topics such as expansion, localization, company culture, and customer relations. Q: btrax was lucky enough to help ADARA’s market launch event in 2017.

Travel 53

Travel Data Visualization Seminar Reporting Tools 53

DISQO

JULY 5, 2018

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. Make small bets, via experimentation.

User Testing 66

User Testing Research Software Market Research Product Research 66

Intercom, Inc.

JULY 11, 2019

Even as the company begins to expand, it’s important to prioritize these one-to-one conversations because understanding how your users interact with your product is actually the key to healthy growth. As the General Manager for HubSpot’s Service Hub , Michael knows a thing or two about keeping customers close.

Customer Experience 188

Customer Experience User Testing Research Software Customer Feedback 188

Business of Software Conference

JANUARY 28, 2019

A sales coach with experience working with software companies including Redgate and StackExchange, Paul has a huge amount of experience and insight to share on the process of selling your software. There’s no such thing as a company without a sales function. Of course it doesn’t work. The context is lost in it.

Research Software 40

Research Software Feedback Software Magazine Customer Experience 40

DISQO

JULY 5, 2018

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. Make small bets, via experimentation.

User Testing 40

User Testing Research Software Product Research Market Research 40

DISQO

JULY 5, 2018

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. Make small bets, via experimentation.

User Testing 40

User Testing Research Software Product Research Market Research 40

Intercom, Inc.

AUGUST 25, 2021

We have achieved a great deal in the past decade – we have built a lot of great product , hired hundreds of wonderful people , and helped thousands of amazing companies form lasting relationships with their own customers. Beginning in 2015, we expanded beyond regular blog posts to publish books containing our insights and opinions.

Data Visualization 220

Data Visualization Customer Experience Onboarding KPIs User Friction 220

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. But here’s the thing: a tool is not a strategy. The anatomy of a marketing tech stack [with recommended tools].

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

OCTOBER 13, 2020

Late last year, I spoke at the Predict Conference on how we built Resolution Bot, our intelligent support chatbot that can instantly resolve common questions. Reading papers about how Google or IBM build their ML products, it’s easy to think only the very largest companies can afford to productize machine learning.

Artificial Inteligence 281

Artificial Inteligence Customer Communications Research Software Feedback Software 281

Userpilot

JANUARY 10, 2022

Software companies shouldn’t be afraid to have a secondary or tertiary onboarding process as it can drive feature discovery and customer expansion. Customer success managers can use customer data from NPS and churn surveys to create a data-driven strategy and win customers back. What is customer success?

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Business of Software Conference

MAY 21, 2020

The perfect candidate for a role in your company is out there somewhere; you may need to kiss a lot of frogs, but they do exist. But how do you attract good talent, and how do you move an applicant from initial CV submission to long term part of the company? Alex Yang // VP of Engineering, Simprints. So how do we do it?

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

DISQO

MARCH 6, 2020

Experimentation and Prototyping to Drive Insights. Incumbent companies across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. Amazon has a point of view that’s deeply embedded in the company,” Investor’s Business Daily explains. “It

User Testing 52

User Testing Product Research Research Software Feedback Software 52

Business of Software Conference

JULY 26, 2016

How To Build Great Company Culture. David Cancel: Leading A High-Growth Company. Stephen Allott: Scaling Software Sales – Rules & Tools. Talks from BoS USA 2017. Mike McDerment: How Freshbooks’ Fear Of Competition Saved The Company. Anil Dash: On Evolving A Mature Software Company.

Weak Development Team 70

Weak Development Team Data Visualization Customer Feedback User Testing 70

Intercom, Inc.

MAY 10, 2018

After wrapping up nearly three years as Head of Growth at Uber, he’s joined Andreessen Horowitz as a general partner to help build the next generation of great companies. Adam: You’ve gotten to work with a slew of interesting companies over the years: Gusto, Product Hunt, Angel List, even Boba Guys. Short on time?

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Andrew Chen

MAY 14, 2018

Collaborative tools like Dropbox and Slack benefit from built-in virality , where teams adopt them together – and they represent a tidal wave of software products that truly understand the relationships between people. Andrew: Drew and Arash Ferdowski started the company and put it through Y Combinator. Hope you enjoy! -A].

User Testing 71

User Testing Customer Experience Onboarding KPIs Data Visualization 71

Brian Balfour

JUNE 20, 2017

Since it was founded in 2013, the company has reached 1 million monthly active Patrons, paying an average of $12 a month , and 50,000 active creators. Patreon projects that its payout to Creators will be $150 million for 2017. The company is growing, too. We needed each variant to be as much data as possible.

Research Software 84

Research Software Onboarding KPIs User Testing Customer Experience 84

Intercom, Inc.

MARCH 19, 2019

Our Director of Demand Generation, Brian Kotlyar likes to describe the three primary reasons for B2B customer churn this way: Marriage : This happens when one of your customers acquires another, or two merge into a new company. This usually happens when their company goes out of business or experiences financial hardship.

Customer Experience 166

Customer Experience User Testing Customer Feedback Strategy 166

Revulytics

OCTOBER 19, 2017

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. We have frequently detailed the value of selling our ideas and decisions with data on this blog. Promotion-focused vs. Prevention-focused.

Roadmap 137

Roadmap Research Software Reporting Tools Analytic Tools 137