Remove 2017 Remove Inbound Remove Startups
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The future of customer acquisition with HubSpot’s Meghan Keaney Anderson

Intercom, Inc.

That’s not inherently bad, but that does change a lot about the way that we operate” Meghan Keaney Anderson has been doing just that at HubSpot for the past 8 years, which feels like a lifetime in the world of startups. This is episode nine of Scale , a brand new podcast series on moving from startup to scale up.

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Andrew Chen on finding the “fresh powder” in growth

Intercom, Inc.

Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. I’ve known Marc and Ben for a long time, and they originally seed-funded a startup of mine many years ago. Why you need a mechanism for free acquisition.

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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

You might say it’s one of the strongest advantages a startup has. Michael: Most people listening probably think of HubSpot as this inbound marketing company. Kaitlin: In 2017 you wrote an article in Harvard Business Review that has been hugely helpful for us in thinking about how we take our support experience to the next stage.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. In fact, they often have little insight into whether or not reps have actually advanced inbound leads or not. Alternatives: Pardot, Eloqua.

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How I treat creative copy like a product—using data

Mixpanel

For example, if you’re a company like doola , it’s important to know if your audience is searching for “start a US bank account” or “form an LLC” as you build your initial inbound funnels. If you’re an early-stage startup, clarity is key. Plaid’s homepage February 11, 2017. Parse customer-created copy for repeated phrases.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. Aetna dramatically increased usability and user engagement.

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Top 9 Web Design Company in 2023

UX Studio

As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. They’ve worked with all kinds of businesses, from startups to established enterprises, in a wide variety of industries. Vadím Orlov and Anton Andreev set up Embacy in 2017.