bpma ProductHub

APRIL 30, 2017

Pouring over the latest neuroscience research and high performance coaching in her latest book “Kickass Confidence: Own Your Brain. In fact, she was among the very first class of the highly regarded Product Management certification from the Association of International Product Marketing and Management (AIPMM).

Development 150

Development Product Management Product Manager Management 150

bpma ProductHub

JANUARY 3, 2017

Kicking off the 2017 BPMA calendar is Alyssa Dver on using Neuroscience to build confidence. While talking to her we realized her deep roots in Product Management in the Greater Boston area all way into Digital Equipment Corporation (DEC) in the late 80s. Even today, it’s considered a best-seller internationally in its category.

Product Management 105

Product Management Product Manager Management Management 105

Bryce York

NOVEMBER 27, 2016

Sean also popularized the term product/market fit and coined the term growth hacking. The days of traditional interruption marketing are dead. Universities mightn’t have noticed, but marketing success isn’t measured by impressions and exposure anymore. A Case Study from LogMeIn. What’s a growth model?

Research Software 52

Research Software Analytic Tools Reporting Tools User Testing 52

Alchemer Mobile

OCTOBER 9, 2018

Panelists included: Daniel McCone, Digital Marketing & Innovation Manager at Dunkin’ Brands. Katie van Zyl, Director of Product Management at GoDaddy. Christopher An-Traumer, Product Manager at Premera Blue Cross. Ashley Ettwein, Director of Product Marketing at ADT. Looks like we’re good.

User Testing 150

User Testing Customer Feedback Customer Experience Feedback Software 150

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. .

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

DISQO

JANUARY 8, 2018

Instead of fully integrating the technology and employees into itself, Northwestern Mutual saw value in maintaining LearnVest’s entrepreneurial and digital-first approach. Worman describes how his Milwaukee-based team has embraced a fundamentally different approach to building products. Now it’s a much more collaborative process.”.

User Testing 40

User Testing Technical Review Customer Experience Research Software 40

DISQO

JANUARY 8, 2018

Instead of fully integrating the technology and employees into itself, Northwestern Mutual saw value in maintaining LearnVest’s entrepreneurial and digital-first approach. Worman describes how his Milwaukee-based team has embraced a fundamentally different approach to building products. Now it’s a much more collaborative process.”.

User Testing 40

User Testing Technical Review Customer Experience Research Software 40

DISQO

JANUARY 8, 2018

Instead of fully integrating the technology and employees into itself, Northwestern Mutual saw value in maintaining LearnVest’s entrepreneurial and digital-first approach. Worman describes how his Milwaukee-based team has embraced a fundamentally different approach to building products. Now it’s a much more collaborative process.”.

User Testing 40

User Testing Technical Review Customer Experience Research Software 40

Intercom, Inc.

OCTOBER 29, 2020

I moved out to the East Coast of the US to go to Harvard where I majored in applied math with a focus on decision systems and artificial intelligence before it was cool. “After business school, I realized I love building things – building products, building teams, building companies. And I met my husband, Eric, out here.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

BrainMates

OCTOBER 30, 2022

Estimates indicate it takes about 3000 raw ideas to make one commercially successful product ( Stevens & Burley, 1997 ), and in some industries much more. In reality, most companies are reviewing and failing ideas several orders of magnitude less than this. 2 - Inadequate Customer Research.

Development 59

Development Transportation Research Software Product Research 59

BrainMates

NOVEMBER 1, 2021

Even if we took the oft-quoted “95% of products fail” (most commonly attributed to Clayton Christensen) to mean “95% of ideas fail”, we would still be taking far too many ideas through to production & launch. Most companies are in reality reviewing and failing several orders of magnitude less ideas than this.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Revulytics

OCTOBER 19, 2017

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. In her work with the organization, Gray leverages the knowledge of her field to lend leadership strategies for product management professionals.

Roadmap 137

Roadmap Research Software Reporting Tools Analytic Tools 137