2017 Startups Testing User Friction 
Product Talk
MARCH 16, 2022
They are interviewing to discover opportunities and they are assumption testing to discover the best solutions. Assumption testing is evaluative. If we interview well, we’ll hear about a myriad of unmet customer needs, pain points, and desires—collectively called opportunities. Assumption testing is evaluative.
Mixpanel
JANUARY 12, 2023
We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. It’s absolutely rooted in the empirical data that gives an objective understanding of your customers’ paint points and desires.
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DISQO
JULY 6, 2020
Financial services startup Rhino coined the phrase ‘Rhino moment’ to describe the company’s mission to reduce the financial pressures people face at move-in. Rhino then had to cater to that exact customer profile. Rhino’s partnership with Alpha proved impactful from the very first test.
Nulab
JUNE 22, 2022
They’re designed to appeal to customers looking for a slightly different product from what’s currently available or customers who pride themselves on always having the most up-to-date model (think Apple fans rushing to buy the newest iPhone update). Because small changes can often have a big impact on customer satisfaction.
UX Studio
APRIL 6, 2023
As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. We combine high-quality website design with user experience design to deliver an end product that helps our partners achieve their business goals.
UX Studio
APRIL 6, 2023
As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. We combine high-quality website design with user experience design to deliver an end product that helps our partners achieve their business goals.
DISQO
JULY 6, 2020
Financial services startup Rhino coined the phrase ‘Rhino moment’ to describe the company’s mission to reduce the financial pressures people face at move-in. Rhino then had to cater to that exact customer profile. Rhino’s partnership with Alpha proved impactful from the very first test.
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