Product Talk
FEBRUARY 21, 2024
When you start interviewing customers every week, it’s easy to get overwhelmed by how much you are learning. When we use our customer interviews to collect specific stories about past behavior, every conversation can uncover dozens of unmet customer needs, pain points, and desires (AKA opportunities).
Product Talk
MARCH 16, 2022
If we interview well, we’ll hear about a myriad of unmet customer needs, pain points, and desires—collectively called opportunities. This simple formula is how we create customer value (by delivering on opportunities) in a way that creates business value (by driving our outcome). Interviewing is generative. We need both.
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Mixpanel
JANUARY 12, 2023
We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. It’s absolutely rooted in the empirical data that gives an objective understanding of your customers’ paint points and desires.
Userpilot
SEPTEMBER 29, 2023
Together, they tackle growth challenges and work on optimizing the entire customer journey. Main responsibilities of growth teams The primary responsibility of growth teams is to perform experiments and find ways to enhance the user experience. Userpilot’s Trends allows you to dig deeper into your user behavior over time.
DISQO
JULY 6, 2020
Financial services startup Rhino coined the phrase ‘Rhino moment’ to describe the company’s mission to reduce the financial pressures people face at move-in. Rhino then had to cater to that exact customer profile. These included defining characteristics, past renting behavior, and move intent.
UX Studio
APRIL 6, 2023
As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. We combine high-quality website design with user experience design to deliver an end product that helps our partners achieve their business goals.
UX Studio
APRIL 6, 2023
As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. We combine high-quality website design with user experience design to deliver an end product that helps our partners achieve their business goals.
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