article thumbnail

How to Develop, Articulate, and Sell Product Strategy

The Product Guy

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

article thumbnail

A Decade of Product Management

Melissa Perri

Executives realized the importance of being close to their customers in order to build great products. -- 2013: "We don't do experiments here, Melissa. 2018: "Can you teach people how to do MVP experiments? They started to see the value. -- 2011: "Product reports to the VP of Engineering." We are a real business."

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Top 11 Female Product Management Influencers to watch in 2022

Userpilot

Using her scientific approach to product management, she runs programs such as The CPO Accelerator to grow product leaders. Harvard Business School appointed Perri to teach product management in their MBA program in 2019. Melissa’s largest contributions to the Product Management field.

article thumbnail

Product Canvas: A communication tool

The Product Coalition

From a marketing and communication point of view, it helps form the message and build the community around a common interest. It becomes complete when you interview the audience, go through the market research and identify the problems and pains they got. Conclusion Use it and download the product canvas as you wish, it is free.

article thumbnail

The Collision of Product Management and Product Ownership

The Product Coalition

this was the creation of the Product Owner role. When I created the Product Owner role, I gave it more responsibility for product strategy and revenue generation than a Product Manager. I specifically pulled the best Product Manager Easel Corporation had out of Product Marketing and retrained him.

article thumbnail

Top 7 Web Designers in California, USA

UX Studio

Los Angeles, CA $50 – $99 / hr Website Design, Branding, Development, Competitive Analysis, Market Research, Brand Strategy, Graphic Design What should you know about the top web designers in California, USA? They provide expertise in brand strategy and positioning, and creating go-to-market plans.

article thumbnail

5 Best Design and Innovation Consulting Firms to Work With in 2021

UX Studio: Product Management

As a design thinking consulting firm , we advise on product strategy, lead workshops, and offer customized training to equip your business with the best UX practices. Established in 2018, Whoa is a young research and strategy consulting company that aims to transform challenges into innovation opportunities. .