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How Google Conducts User Research for Customer Loyalty in 2021

Usersnap

Google’s tech alone didn’t build them into a top company; User Research matters too! Instead, research first helped Google emphasize user personalization. Keep reading for info on Google’s current user research. Marketing research at Google first compiled search rankings. Definitely not!

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A Product Managers’ take on the Nielsen Norman UX Conference 2019

The Product Coalition

But UX is about human-centred design, no matter the product nor the audience, creating services that help people in one way or another. The Nielsen Norman Group are one of the leading UX consultancies and researchers, sharing best practices around the world. UT is validating the solution. UT is not UAT! Is it fit for purpose?

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Top 9 Digital Design Agencies in 2023

UX Studio: Product Management

While also placing a strong emphasis on UX research to guide our design decisions. Research ensures prioritized user needs and delivered effectiveness. For instance, this approach produced outstanding results for Liligo, France’s leading travel app. It increased the booking rate by an impressive 200%.

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Women in Product, Women in SaaS – Stories from 9 Inspiring Female Influencers in Tech

Userpilot

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.

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Web or app Development – Which is Better?

Mind the Product

People spend over two hours a day browsing the web using conventional app interfaces, and despite the rise of mobile and mobile-first design, desktop audiences are still significant. So, which platform should you adopt for a new digital service, mobile app or the web? Betting on Apps.

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International Women’s Day: Celebrating Women of Modus

Modus Create

As the world observes International Women’s Day on March 8th, it is a great reminder to celebrate the women that help drive Modus and support women in technology every day. While many articles focus on the lack of women in technology, that is not the approach I want to take. Technology consists of many different roles and jobs.

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Top UX Agencies To Choose From In 2019

UX Studio: Product Management

Later, as software became more and more important, Ideo turned to interaction design. Founder David Kelley realized early that they had to convince their client companies’ managers to follow their design methods. This team setup can deliver not just beautiful, but also useful and super easy-to-use products.

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