8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]
Userpilot
MAY 19, 2021
These definitely play a role, but a study by SaaS Capital in 2020 found that one of the most influential factors is whether you are VC-backed or bootstrapped. In the study, they found that, on average, from a large sample size, SaaS companies spend 10% of their annual revenue on marketing. SaaS Inbound Marketing. Social Media.
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