Remove 2020 Remove Branding Remove Fractional CTO Remove Startups
article thumbnail

Positioning Jujitsu | April Dunford | BoS Conf Online Europe 2020

Business of Software Conference

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. As startups, we are often competing against larger more established players that can outspend, out-market and out-sell us.

article thumbnail

2021 in conversation: Learnings from the podcast

Intercom, Inc.

Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. In this episode of Inside Intercom, our Director of Brand Marketing Sarah Tran had the honour of sitting down with Amanda for a chat about how governments can leverage technology to build better services and empower its citizens.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Launching a New Breakout Product | Jason Fried | BoS USA Online 2020

Business of Software Conference

The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. So there is discussion and other people involved in that discussion, we consult with other people and other people bring their ideas to us.

article thumbnail

Leading the Change: How Ellen Juhlin Introduced Discovery Habits at Orion Labs

Product Talk

For many product teams , continuous discovery is a brand-new way of working. To learn more about how real product leaders are approaching this challenge, I recently sat down with fellow Product Talk instructor Ellen Juhlin (who’s also a product coach, consultant, and Senior Director of Product Management at Orion Labs ).

article thumbnail

Kevin Indig on searching for meaning and the meaning of search

Intercom, Inc.

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. Kevin: Absolutely.

article thumbnail

How To Manage Your Badass Team | Mikey Trafton, Alamo Drafthouse Cinemas | BoS USA 2018

Business of Software Conference

Mikey Trafton, CTO, Alamo Drafthouse Cinemas. April Dunford UK Book Launch Tour BoS USA 2019 BoS Europe 2020. We’re a software consulting company we build custom software for Fortune 500 companies. So the tool I like to use is called RACI and it stands for Responsible Accountable Consulted Informed. Upcoming Events.