2020 Branding Fractional CTO Strategy 
Business of Software Conference
MARCH 11, 2021
April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. But it doesn’t have to be this way.
Intercom, Inc.
DECEMBER 21, 2021
Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. Productboard founder and CEO Hubert Palan on mastering product strategy. Far too many businesses rely on early-on hunches to inform their product strategies. Later’s Farhan Virji on adapting B2C support strategies for B2B teams.
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Revulytics
DECEMBER 16, 2019
If you’d like to immerse yourself in product management learning alongside fellow product leaders in 2020, here are our top picks that you don’t want to miss: Mind the Product, San Francisco, CA. Date: July 13-14, 2020. Date: September 21-23, 2020. Date: April 16, 2020. Prices increase April 26, 2020. ProductCon.
Business of Software Conference
FEBRUARY 16, 2021
Fundraising Strategy and Process. But there’s plenty of land grabs, and all sorts of other strategies. And so, we went like, pretty deep with those 10 or 12, right, like you share every bit of information you’ve ever had about your company and things like this and then ended up getting his two term sheets in q1 of 2020.
Product Talk
MAY 10, 2023
For many product teams , continuous discovery is a brand-new way of working. To learn more about how real product leaders are approaching this challenge, I recently sat down with fellow Product Talk instructor Ellen Juhlin (who’s also a product coach, consultant, and Senior Director of Product Management at Orion Labs ).
Business of Software Conference
MARCH 24, 2021
The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. So David and I set the direction, and the strategy and the vision and sort of where we’re headed. we have 56 people in the company.
Intercom, Inc.
JULY 9, 2020
And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. They usually have a freemium strategy.
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