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How to Create a Loyalty Program for Your App

Alchemer Mobile

Mobile loyalty programs work because they: Retain and engage customers better: Gamification through points and achievements keeps people coming back to the app time and time again. How do we plan to gather feedback from our loyalty members? Launch your loyalty program. So, why is this? How do we measure success?

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5 Reasons Why Product Managers Need to Understand Content Management Technology

The Product Coalition

2020 is only halfway done, but it already was a big year for Product Management. We all learned that Product Management is not just about managing products really. One of the most powerful things Product Managers rely on for growth in 2020,?—?when is the Digital Content and its influence over the customers.

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G2’s CMO Amanda Malko on the latest trends in software buying

Intercom, Inc.

Software buying is undergoing a transformation, as is the case with many industries in the post-pandemic market. The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs.

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TEI 283: 2020 Summit Lessons Learned – with Chad McAllister

Product Innovation Educators

Lessons Learned from launching The Everyday Innovator Virtual Summit. After hosting the 2020 virtual summit for product managers and product VPs, I’ve been asked many times for my lessons learned: what made it great, what would I do differently, what advice I have, what I learned about launching a product, etc.

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Steps and Checklists For Launching a Product: Product Marketing Managers Guide

Userpilot

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Product Development. Market Research.

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The Ultimate List of Product Experience Resources for 2021

Gainsight

As we embark on the New Year, now is the perfect time to catch up on Gainsight’s Product Experience resources from 2020. We compiled our best Product Experience resources from last year, from blogs to ebooks to webinars. Product Experience 101. Mastering Product Experience in SaaS ( Watch the webinar recording ).

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How Real-World Product Testing Combats Bias in Tech

Centercode

In early June of 2020, tech giant IBM announced they will stop offering facial recognition software until further anti-bias testing has been conducted. A few days later, Amazon and Microsoft followed suit, vowing to reexamine the use of their facial recognition software by law enforcement after citing similar concerns about bias.