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G2’s CMO Amanda Malko on the latest trends in software buying

Intercom, Inc.

Software buying is undergoing a transformation, as is the case with many industries in the post-pandemic market. The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs.

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Steps and Checklists For Launching a Product: Product Marketing Managers Guide

Userpilot

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Market Research. Product Development.

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TEI 283: 2020 Summit Lessons Learned – with Chad McAllister

Product Innovation Educators

Lessons Learned from launching The Everyday Innovator Virtual Summit. After hosting the 2020 virtual summit for product managers and product VPs, I’ve been asked many times for my lessons learned: what made it great, what would I do differently, what advice I have, what I learned about launching a product, etc.

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How Real-World Product Testing Combats Bias in Tech

Centercode

In early June of 2020, tech giant IBM announced they will stop offering facial recognition software until further anti-bias testing has been conducted. A few days later, Amazon and Microsoft followed suit, vowing to reexamine the use of their facial recognition software by law enforcement after citing similar concerns about bias.

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Product Conferences In 2021 You Can’t-Miss

Userpilot

What: 1,500 tech product managers and product developers gather online at one of the world’s largest product management & development conferences. When : February 17-20 Where: Virtual Who: Product Marketing experts from Sage, Salesforce, LinkedIn, Facebook, Shopify, Microsoft, Deliveroo, Honey, and many more.

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Meet Leo, Your AI Research Assistant

Roy Madden

Today, we are delighted to announce Leo, your AI research assistant. The Business Event skill lets you track industry activities such as funding events, partnerships announcements, product launches, leadership change, etc. Leo is much more sophisticated than a simple news filtering tool. Goodbye Information Overload.

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Maximize Engagement as a Remote Product Leader

ProductPlan

Remote work and hybrid product teams existed before 2020, but the pandemic supercharged the transformation of many more into more distributed organizations. It also makes them feel like their input and feedback are more valued while expediting the resolution of time-sensitive issues, such as product launches.